Expanding the vision
Launching Pop-Up Generative AI Centers in significant locations around the world
Building on our expertise, the Pop-Up Generative AI Center will focus on producing localized editions of Echo of Legends, bringing various mythologies and folklore to life through AI-enhanced storytelling. By merging traditional narratives with cutting-edge technology, we aim to create a series that bridges past and present, reality and magic, in an entirely new cinematic experience.
Implementation Strategy
1. Pop-Up Center Pilot Program: A short-term, intensive training program for filmmakers, artists, and AI enthusiasts in selected locations. Hands-on workshops covering AI tools in animation, scriptwriting, and post-production. Collaborative AI-driven film projects focused on local legends and folklore.
2. AI-Integrated Film Production: Develop pilot episodes of Echo of Legends: Global Edition using generative AI techniques. Partner with local filmmakers and cultural institutions to ensure authenticity and creative excellence.
3. Evaluation and Scalability: Assess the impact and effectiveness of AI-driven storytelling across different cultural landscapes. If successful, transition the pop-up initiative into permanent AI research and training centers for film and media.
This technology empowers communities by providing them with the tools and opportunities to tell their stories in an unprecedented way, at a fraction of the cost compared to traditional methods.
“At Generative Center, we don’t just produce films— we are creating a concept of center of competence to understand the social - economic impact of this revolutionary new technology and we cultivate the future authors of AI-powered cinema.”
Objectives and Vision
- Preserve Cultural Heritage and Identity: Document and reinterpret myths and traditional narratives from different regions, ensuring their relevance and appeal to modern audiences.
- Leverage Emerging Technology: Utilize AI for visually stunning reenactments and innovative storytelling, positioning participating regions at the forefront of media technology.
- Foster Local Talent: Provide filmmakers, artists, and technologists with hands-on experience in AI-assisted content creation.
- Deliver Cross-Generational Transmission and Entertainment: Appeal to younger audiences with modern visuals while preserving and transmitting cultural values to future generations.
- Engage Global Audiences: Showcase the cultural richness of participating regions on an international stage through innovative, AI-driven storytelling.
Implementation Strategy
1. Pop-Up Center Pilot Program: A short-term, intensive training program for filmmakers, artists, and AI enthusiasts in selected locations. Hands-on workshops covering AI tools in animation, scriptwriting, and post-production. Collaborative AI-driven film projects focused on local legends and folklore.
2. AI-Integrated Film Production: Develop pilot episodes of Echo of Legends: Global Edition using generative AI techniques. Partner with local filmmakers and cultural institutions to ensure authenticity and creative excellence.
3. Evaluation and Scalability: Assess the impact and effectiveness of AI-driven storytelling across different cultural landscapes. If successful, transition the pop-up initiative into permanent AI research and training centers for film and media.
Takeaway
The Pop-Up Generative AI Center represents a critical opportunity to harness AI’s potential in filmmaking, advance cultural storytelling, and empower local talent. By experimenting with generative AI, this initiative will refine AI-assisted production techniques, optimize content creation strategies, and assess the scalability of AI solutions in media and entertainment.
The Pop-Up Generative AI Center represents a critical opportunity to harness AI’s potential in filmmaking, advance cultural storytelling, and empower local talent. By experimenting with generative AI, this initiative will refine AI-assisted production techniques, optimize content creation strategies, and assess the scalability of AI solutions in media and entertainment.

during opening
prompting by Rita Pezzati
Transforming Industry
Generative AI is a creative technology set to transform the audiovisual and its multiple sister industries. While there is considerable uncertainty, it also presents immense possibilities and opportunities. Some jobs will disappear, new ones will emerge, and others will evolve and merge, marking a pivotal moment of transition.
One of our core pillars is the research and development of an educational framework aimed at understanding the profound implications of this technology. Our goal is to provide training and capacity-building opportunities for both students and established professionals, equipping them with skills, provoking thought exchange and delivering knowledge to navigate and innovate in this evolving landscape.
We are in development and implementation of a workshop format for audiovisual professionals in partnership with the Swiss National Broadcaster RSI and other partners. This initiative is designed to explore the challenges, opportunities, and limitations of this revolutionary technology, equipping industry professionals with the understanding of procedural and creative relationship AI driven models require.
One of our core pillars is the research and development of an educational framework aimed at understanding the profound implications of this technology. Our goal is to provide training and capacity-building opportunities for both students and established professionals, equipping them with skills, provoking thought exchange and delivering knowledge to navigate and innovate in this evolving landscape.
We are in development and implementation of a workshop format for audiovisual professionals in partnership with the Swiss National Broadcaster RSI and other partners. This initiative is designed to explore the challenges, opportunities, and limitations of this revolutionary technology, equipping industry professionals with the understanding of procedural and creative relationship AI driven models require.
Our goal is to create meaningful exchanges and opportunities for both emerging and established professionals, bridging the gap between tradition and technological innovation.