Workshops at Generative Center

Exploring generative AI in images, video, sound, and writing 

Available Dates:

• Wednesday, April 9
• Saturday, April 12
  Time: 9:00 AM - 5:00 PM
  Location: Generative Center, Via Besso 42a, Lugano, Switzerland
  Price: 100 CHF
  Registration: Via the form below. 
• This workshop will be held primarily in Italian

Overview
This intensive one-day session is designed for professionals who want to understand and integrate generative AI into their workflows. From static images to moving sequences, from sound to writing, participants will explore tools, techniques, and ethical considerations related to AI-driven creativity. 

🎯 Who is it for?

• Filmmakers, writers, visual artists, musicians, content creators, and professionals in all related fields.
• No prior technical knowledge is required: the session is designed to be accessible and practical.

Workshop Structure (9:00 AM - 5:00 PM)

9:00 - 10:00 | Introduction & Context

• Welcome & Icebreaker: Meet the participants, their backgrounds, and expectations.
• What is Generative AI? Overview of how AI generates images, videos, music, and texts.
• The Generative Center: Presentation of the Generative Center's work, dedicated to film, TV, audiovisual, and transdisciplinary arts.
• Showreel: Examples of AI-generated content for storytelling, cinematography.
• Why is AI relevant for creatives? How generative tools integrate into professional workflows.

10:00 - 12:00 | Theory & Conceptual Framework

I. Understanding Generative AI

• Large Language Models (LLMs): How AI understands and generates human-like text.
• Transformers & Neural Networks: The basics of generative AI’s functioning.
• Prompt Engineering: The art of communicating with AI to achieve precise results.
• Inference & Tokens: How AI predicts and generates content.
• Agents: what are they?

II. The Creative Process in the AI Era

• Narrative structure & storytelling: AI as a tool for screenwriting and creative ideation.
• Visual intelligence & aesthetic choices: How AI interprets style and composition.
• Rendered vs. generated content: A new paradigm in filmmaking.
• AI-generated sound & music: Composition and sound generation with AI.

III. Ethical & Philosophical Considerations / Discussion

• The role of human creativity in AI-generated content: Enhancing vs. replacing creativity.
• Ownership, copyright & authorship: Who owns AI-generated content?
• The future of creative professions: How to stay relevant in a changing landscape.

12:00 - 1:00 PM | Lunch & Networking
An informal lunch to encourage idea exchange and networking among creatives.

1:00 - 4:00 PM | Hands-on Workshop

I. Guided Exercises with AI Tools

• AI for static images & visual development: Experimenting with image generation.
• AI for video sequences & animation: Exploring AI-assisted motion generation.
• AI for writing & ideation: Interactive creation of texts and scripts.
• AI for music composition & sound design: Creating soundscapes and music with AI.
• Collaborative workflows with AI: Using AI as a tool for creative teams.

4:00 - 5:00 PM | Final Discussion & Q&A

• Participant insights & experiences: What worked? What were the challenges?
• Open questions: Personalized answers to participants’ needs.
• Next steps & resources: How to continue exploring and applying AI in creativity.

Key Objectives
Understand AI’s role in creativity: Differences from traditional workflows and possible integrations.
Master the basics of AI tools: Gain hands-on experience with AI for images, video, sound, and text.
Develop Prompt Engineering skills: Learn to craft effective prompts for targeted results.
Address ethical and conceptual challenges: Explore the philosophical, legal, and creative aspects of AI.
Gain practical experience: Create and take home AI-generated content.