adaptive process
GENERATIVE CENTER
production, research, development, storytelling and content across various fields and complex interdisciplinary projects, generative cinema, filmmaking
News
Confirmed production Daniel Jeanrichard
In coproduction with RSI (SSR SRG), Teleproduktion Fonds, Nenienritmiche
To be produced September 2026
The Film
Origin story of Swiss watchmaking through the transformation of a young craftsman. Set in the Neuchatel mountain region, Jeanrichard moves from a broken English watch to a shared production model that helped shape the établissage system.
The Method
Several years of generative Al cinema practice become a stuctured but open workflow: screenplay, historical research, interviews and visual references meet prompting, editing, sound, performance and live exchange.
A live production environment for AI-assisted cinema
Human-led, ethical and performative AI cinema workflow.
In post production
The Way of the Shaolin Warrior Monk
Back from an intense and profound month of filming experience in China, the GC is now in editing.
To be aired on RSI "Storie" in September 2026.
Announcements

The dragon stone during our recent visit to the Museum in Luzern.
The Dragon Stone of Luzern
A shroud of mystery, healing powers, and heightened historical accounts surround this beautiful hard clay ball called Der Drachstein (dragon stone) found at Mount Pilatus. A story of mythic proportions, it embodies a cultural and historical identity close to the Generative’s Center creative works. As we embark in this journey in close collaboration with the Lucerne Museum, we dive deep into the mythic structure of dragons and legends of old, and it’s significance today.
The Luzern region, marked by a long history of extraordinary natural phenomena, holds stories that exist in the liminal space between empirical observation and myth. An eighteenth-century copper engraving depicting a dragon in flight, releasing a stone from the sky, captures precisely what draws us to this legend: the moment when human perception transforms natural events into narrative. The image does not document reality; rather, it reveals a collective impulse to narrate, to share, and to believe.
Myths and legends have always functioned as powerful social instruments, stories that generate emotional bonds and create communal meaning across generations.
Work Feed

Bonny-Beschluss
Active research and documentation kickoff.
Drive Awake / Partnership

Cinema and AI
Two weeks at CISA Film Academy in Locarno exploring AI in film production with an engaged group of students.
From story analysis and generative AI history to hands-on work in style, character creation, storyboarding, and post-production, the workshop concluded with four short films.
Many thanks to CISA faculty and director Marco Poloni for their trust, Edoardo Colombio, Davide Grampa for companionship, and to the Città di Locarno, the Castello Visconteo di Locarno, Marino Viganò, Chiara Lumia, Jonas Marti, and Giada Muto for their support in the research and development of the projects.
OPENINGS
& RESEARCH
About Openings
10 Shifting Narratives
08 Digital Self Defense
07 Learning to Fly
06 Focus on Education
04 The Future of Cinema
03 Temporal Portals: Urban Spaces
"The Growth of Narrative Fabric Through Post-Efficiency Scenarios"
02 Liquid Machine: Quantum Phenomena
Generative AI for Elderly Wellbeing
WANDERINGS THROUGH TIME
Transmission & more
Ethical, creative, burning, discussion - introduction to process and artificial intelligence (AI), and matter lies thus where but in other than space and time, or is it backwards?, and focus on tools for generating suff, both static and dynamic, sound and music.















