Center of competence and research for AI related workflows

GENERATIVE CENTER

Research, development, production, storytelling and content across various fields and complex interdisciplinary projects

News


Cinema and AI

Two weeks at CISA Film Academy in Locarno exploring AI in film production with an engaged group of students.

From story analysis and generative AI history to hands-on work in style, character creation, storyboarding, and post-production, the workshop concluded with four short films.

Many thanks to CISA faculty and director Marco Poloni for their trust, and to the Città di Locarno, the Castello Visconteo di Locarno, Marino Viganò, Chiara Lumia, Jonas Marti, and Giada Muto for their support in the research and development of the projects.

The dragon stone during our recent visit to the Museum in Luzern.

The Dragon Stone of Luzern

A shroud of mystery, healing powers, and heightened historical accounts surround this beautiful hard clay ball called Der Drachstein (dragon stone) found at Mount Pilatus. A story of mythic proportions, it embodies a cultural and historical identity close to the Generative’s Center creative works. As we embark in this journey in close collaboration with the Lucerne Museum, we dive deep into the mythic structure of dragons and legends of old, and it’s significance today.

The Luzern region, marked by a long history of extraordinary natural phenomena, holds stories that exist in the liminal space between empirical observation and myth. An eighteenth-century copper engraving depicting a dragon in flight, releasing a stone from the sky, captures precisely what draws us to this legend: the moment when human perception transforms natural events into narrative. The image does not document reality; rather, it reveals a collective impulse to narrate, to share, and to believe. 

Myths and legends have always functioned as powerful social instruments, stories that generate emotional bonds and create communal meaning across generations.

Statue of Daniel Jeanrichard 

by Charles-François-Marie Iguel (Swiss sculptor), 15 July 1888,  for the opening of the École d’Horlogerie of Le Locle.

Daniel Jeanrichard

Working into further development for our coming AI animation film and accompanying documentary about the beginnings of the Swiss watchmaking industry in the region of La Chaux de Fonds, we recently visited Le Locle. This small mountain city today still holds the most important concentration of renowned watchmaking houses.

Jeanrichard’s story is, in many ways, the origin myth of Swiss watchmaking industry myth and carries its spirit. Born in the small rural hamlet of Les Bressels in the 17th century, his life reminds us that innovation often begins with curiosity, persistence, and the courage to depart from what is expected.

Daniel Jeanrichard celebrates the profound truth that when knowledge and resources are shared rather than hoarded, they have the power to transform our world and uplift entire communities. It’s a film about innovation, community, and the mysterious alchemy by which one person’s obsession becomes an entire culture’s legacy.

Bonny-Beschluss

Active research and documentation kickoff. 

We had the honour of spending the afternoon filming and interviewing Jean-Pierre Bonny, a living heritage of 20th century Swiss economic and political innovation. 

Drive Awake / Partnership

We are proud to be the production partner for “Drive Awake” by Matteo Fieni, an international campaign shedding light on drowsy driving, a silent danger too often underestimated and urgently in need of our attention.

Announcements


The Industry of Time

Development and writing in progress for this new documentary series dedicated to the birth of watchmaking industry in Switzerland. 

Work Feed

A selection

OPENINGS

& RESEARCH

About Openings

Sharing our research: held at our studio in Lugano Besso, and anchored in specific relational themes, Openings expand their focus through the contributions of special guests, artist exhibitions, round tables, scientists, practitioners, and public figures.

10 Shifting Narratives

Innovation vs. renewal, technology as the ultimate trickster, new dimensions call for unprecedented points of views. 

09 Beyond, AI & Animation

The rapid transformation of technology through Artificial Intelligence affects every layer of society, and all professions seem to be in a process of redefinition.

08 Digital Self Defense

A critical approach to technology in our daily lives.
Exploring privacy and surveillance.

07 Learning to Fly

Art, dialogue, and expanded awareness. From Aboriginal metaphysics to peripheral knowledge and mental technologies, how ancient tools can become keys to future consciousness.

06 Focus on Education

The Role of Chance and the Impact of AI in Educational Processes.An Anthropological revolution through Technology.

05 Body Prompting Unpredictability

Ars Promendi is a practice of activation that engages with the unpredictable. Body, Dance, AI, automatic writing, live performance.

04 The Future of Cinema

A revolution accelerating through the boundaries of cinematic creation.A matter of language?

03 Temporal Portals: Urban Spaces

"The Mythological Layer of Cities Across Generations"
"The Growth of Narrative Fabric Through Post-Efficiency Scenarios"

02 Liquid Machine: Quantum Phenomena

Water as a source of life, intelligence, and memory. Connections between nature, technology, and the intricate quantum fabric of reality.

01 Enzymatic Machine: Contamination

AI, fermentation, biological processes, creation and open discussions.

The Way of the Shaolin Warrior Monk

The Center has started production on a 52-minute documentary for RSI’s Storie program.
We are happy that Storie is returning on air and proud to contribute to its relaunch with our film.

Generative AI for Elderly Wellbeing

Discover how generative artificial intelligence can rekindle memories, foster dialogue, and enhance the psychological wellbeing of elderly residents in care homes through personalized visual content creation.

Collaboration with Centro Professionale Sociosanitario Lugano.

WANDERINGS THROUGH TIME

Combine technology and culture, offering the the opportunity to bring the past to life through advanced and engaging tools. 

Archive material is transformed into a driver of creativity and storytelling, turning historical memory into a living bridge between past and present.

Exploring Creative Boundaries

Workshops: Generative AI and Innovation

A nicely paced introduction to the emerging field of artificial intelligence (AI) applied to creative processes, focusing on tools for generating audiovisual content, both static and dynamic,  sound and music. 

The sessions explore how to enhance creative workflows, keep them close to heart, address technical and ethical issues, and encourage philosophical reflections on the state of our creative soul, human, artistic responsibility, and authorship today.

hands-on experience using AI tools to collaboratively create content.

Visual feed

Links to instagram and social feeds

If you have a project you would like to produce the Generative Center also partners for specific film productions, putting into play practice, experience and expertise.

ai@generativecenter.ch
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