Center of competence and research for AI related workflows
Research, development, production, storytelling and content across various fields and complex interdisciplinary projects
News
Statue of Daniel Jeanrichard
by Charles-François-Marie Iguel (Swiss sculptor), 15 July 1888, for the opening of the École d’Horlogerie of Le Locle.
Daniel Jeanrichard
Working into further development for our coming AI animation film and accompanying documentary about the beginnings of the Swiss watchmaking industry in the region of La Chaux de Fonds, we recently visited Le Locle. This small mountain city today still holds the most important concentration of renowned watchmaking houses.
Jeanrichard’s story is, in many ways, the origin myth of Swiss watchmaking industry myth and carries its spirit. Born in the small rural hamlet of Les Bressels in the 17th century, his life reminds us that innovation often begins with curiosity, persistence, and the courage to depart from what is expected.
Daniel Jeanrichard celebrates the profound truth that when knowledge and resources are shared rather than hoarded, they have the power to transform our world and uplift entire communities. It’s a film about innovation, community, and the mysterious alchemy by which one person’s obsession becomes an entire culture’s legacy.
Falò RSI
New collaboration with Swiss Italian Broadcasting Coroporation program Falò proved an enormously stimulating exchange, detailed and precise.
Aired February 10.
Bonny-Beschluss
Active research and documentation kickoff.
We had the honour of spending the afternoon filming and interviewing Jean-Pierre Bonny, a living heritage of 20th century Swiss economic and political innovation.
Drive Awake / Partnership
We are proud to be the production partner for “Drive Awake” by Matteo Fieni, an international campaign shedding light on drowsy driving, a silent danger too often underestimated and urgently in need of our attention.
Announcements
The Industry of Time
Development and writing in progress for this new documentary series dedicated to the birth of watchmaking industry in Switzerland.
Work Feed
A selection
OPENINGS
& RESEARCH
About Openings
Sharing our research: held at our studio in Lugano Besso, and anchored in specific relational themes, Openings expand their focus through the contributions of special guests, artist exhibitions, round tables, scientists, practitioners, and public figures.
10 Shifting Narratives
Innovation vs. renewal, technology as the ultimate trickster, new dimensions call for unprecedented points of views.
08 Digital Self Defense
A critical approach to technology in our daily lives.
Exploring privacy and surveillance.
07 Learning to Fly
Art, dialogue, and expanded awareness. From Aboriginal metaphysics to peripheral knowledge and mental technologies, how ancient tools can become keys to future consciousness.
06 Focus on Education
The Role of Chance and the Impact of AI in Educational Processes.An Anthropological revolution through Technology.
05 Body Prompting Unpredictability
Ars Promendi is a practice of activation that engages with the unpredictable. Body, Dance, AI, automatic writing, live performance.
04 The Future of Cinema
A revolution accelerating through the boundaries of cinematic creation.A matter of language?
03 Temporal Portals: Urban Spaces
"The Mythological Layer of Cities Across Generations"
"The Growth of Narrative Fabric Through Post-Efficiency Scenarios"
"The Growth of Narrative Fabric Through Post-Efficiency Scenarios"
02 Liquid Machine: Quantum Phenomena
Water as a source of life, intelligence, and memory. Connections between nature, technology, and the intricate quantum fabric of reality.
01 Enzymatic Machine: Contamination
AI, fermentation, biological processes, creation and open discussions.
The Way of the Shaolin Warrior Monk
The Center has started production on a 52-minute documentary for RSI’s Storie program.
We are happy that Storie is returning on air and proud to contribute to its relaunch with our film.
We are happy that Storie is returning on air and proud to contribute to its relaunch with our film.
Generative AI for Elderly Wellbeing
Discover how generative artificial intelligence can rekindle memories, foster dialogue, and enhance the psychological wellbeing of elderly residents in care homes through personalized visual content creation.
Collaboration with Centro Professionale Sociosanitario Lugano.
WANDERINGS THROUGH TIME
Combine technology and culture, offering the the opportunity to bring the past to life through advanced and engaging tools.
Archive material is transformed into a driver of creativity and storytelling, turning historical memory into a living bridge between past and present.
Exploring Creative Boundaries
Workshops: Generative AI and Innovation
A nicely paced introduction to the emerging field of artificial intelligence (AI) applied to creative processes, focusing on tools for generating audiovisual content, both static and dynamic, sound and music.
The sessions explore how to enhance creative workflows, keep them close to heart, address technical and ethical issues, and encourage philosophical reflections on the state of our creative soul, human, artistic responsibility, and authorship today.
A hands-on experience using AI tools to collaboratively create content.
Visual feed
Links to instagram and social feeds
If you have a project you would like to produce the Generative Center also partners for specific film productions, putting into play practice, experience and expertise.
ai@generativecenter.ch