AI and generative art 

Generative Center

Established in Besso, Lugano, the Generative Center specializes in the research, development, and implementation of AI-based content across various fields and complex interdisciplinary projects, and acts as a center of competence for AI creative professionals. 

With a focus on the use and creation through generative AI technologies, the Center is currently producing Echo of Legends film series entirely created with generative art, dedicated to Swiss legends and myths. Additionally, it offers workshops on the introduction, implementation, and interaction with generative art in hybrid creative scenarios. 

Monthly openings held at our studio provide for exchange, dialogue, research ignition and laboratories intersecting art and sciences.

ai@generativecenter.ch

06 FOCUS ON EDUCATION

Friday, May 23, 2025
Generative Center in collaboration with Spazio Ado
@Spazio Ado
Via Besso 42 a,
6900, Lugano Besso
Switzerland
13:30 - 18:30

WANDERINGS THROUGH TIME

Commissioned by the City of Lugano, Switzerland, this ongoing production combines technology and culture, offering the the opportunity to bring the past to life through advanced and engaging tools. 
Through the use of artificial intelligence, archive material is transformed into a driver of creativity and storytelling, turning historical memory into a living bridge between past and present.

Exploring Creative Boundaries

Workshops: Generative AI and Innovation

Overview: This workshop will introduce participants to the emerging field of artificial intelligence (AI) applied to creative processes, focusing on tools for generating audiovisual content, both static and dynamic, as well as sound. The session will explore how such tools can enhance creative workflows, addressing technical and ethical issues while encouraging philosophical reflections on the future of creativity, artistic responsibility, and authorship today.

Objective: By the end of the workshop, participants will have a basic understanding of AI-based generative tools in various creative fields, will learn about hybrid creative processes that combine human creativity with AI support, will understand the challenges and opportunities related to AI use, and will have gained hands-on experience using AI tools to collaboratively create content.

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