AI and generative art 

Generative Center

Established in Besso, Lugano, the Generative Center specializes in the research, development, and implementation of AI-based content across various fields and complex interdisciplinary projects, and acts as a center of competence for AI creative professionals. 

With a focus on the use and creation through generative AI technologies, the Center is currently producing Echo of Legends audiovisual series entirely created with generative art, dedicated to Swiss legends and myths. Additionally, it offers workshops on the introduction, implementation, and interaction with generative art in hybrid creative scenarios.

ai@generativecenter.ch

05 THE BODY INVOKES
UNPREDICTABILITY

Saturday, April 5, 2025
Generative Center
@Cerchio 91
Via Besso 42 a,
6900, Lugano Besso
Switzerland

13:30 - 17:00
Experimental encounter between movers, writers, and AI artists.
Open to all – Active participation or as observers.

One day workshop

This intensive one-day session is designed for professionals who want to understand and integrate generative AI into their workflows. From static images to moving sequences, from sound to writing, participants will explore tools, techniques, and ethical considerations related to AI-driven creativity.
Exploring Creative Boundaries

Workshops: Generative AI and Innovation

Overview: This workshop will introduce participants to the emerging field of artificial intelligence (AI) applied to creative processes, focusing on tools for generating audiovisual content, both static and dynamic, as well as sound. The session will explore how such tools can enhance creative workflows, addressing technical and ethical issues while encouraging philosophical reflections on the future of creativity, artistic responsibility, and authorship today.

Objective: By the end of the workshop, participants will have a basic understanding of AI-based generative tools in various creative fields, will learn about hybrid creative processes that combine human creativity with AI support, will understand the challenges and opportunities related to AI use, and will have gained hands-on experience using AI tools to collaboratively create content.

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