MIMENTOby Pepo
What if you've already written a great novel-but didn't know it?
What if you’d unknowingly authored a mesmerizing detective story? Or if your bestselling memoir was already out there, just waiting to be rediscovered?
Every day, through the traces we leave behind, the heartfelt posts, the funny comment on a friend’s photo, the late-night email or inside joke, the sudden burst of online inspiration, we’ve been quietly writing the story of our lives.
Each of us has a voice, a rhythm, a cast of characters, a plot full of emotion and meaning. All the pieces of that story are still there, waiting to be found, restored, and woven into something extraordinary.
That’s what the artist Pepo believes: that people everywhere have already written beautiful stories, they’re simply scattered, buried in old memories, tucked away in forgotten corners of our past. So he created Mimento, a new kind of writing instrument that helps people recover their lived experiences and transform them into magical books.
Your Story. Your Life. Your Book.
This December, Pepo joins the Generative Center at AI Week 2025 in Lugano, where a select group of individuals will have their stories transformed into Mimento Books. Together, these works offer a glimpse into a more human future, one where our own memories become the raw material for art, meaning, and renewal.
Who knows?
This December, Pepo joins the Generative Center at AI Week 2025 in Lugano, where a select group of individuals will have their stories transformed into Mimento Books. Together, these works offer a glimpse into a more human future, one where our own memories become the raw material for art, meaning, and renewal.
Who knows?
Your greatest story might already be written.
About MIMENTO
Mimento is a project by Argentine-born artist Fernando Cwilich Gil (aka Pepo), whose socially and politically engaged works explore how people interact with the forces that shape their lives, blending cutting-edge technology with avant-garde art.
It extends Gil’s deep artistic engagement with Switzerland and his long-standing collaboration with Generative Center founders Felix A. Bachmann and Kevin Merz, which includes acclaimed projects such as ALGO (2015–2020) and MONA (2018–2020), long-form initiatives that brought immersive therapeutic artworks to schools, hospitals, and elder-care institutions across Switzerland, the United States, South America, and beyond.
Bachmann and Merz also played key roles in Gil’s early AI artwork Abuelo Pepo’s Losing Hand Band (2018), an interactive sound sculpture developed through Gil’s experimental art and technology incubator, Ruse Laboratories.
Gil’s pioneering 2015 exhibition The Algorithm Auction at the Smithsonian Cooper Hewitt Design Museum first revealed to mainstream audiences the hidden digital forces shaping their lives—through the lens of fine art and the marketplace.
Today, the Mimento Project seeks a similar depth of human–machine reflection, offering safe harbor to the hopeful remnants of our collective digital past and transforming them into enduring literature.
Gil’s manifesto Extraordinary Blue, which laid the conceptual foundation for Mimento, can be read here →Extraordinary Blue
It extends Gil’s deep artistic engagement with Switzerland and his long-standing collaboration with Generative Center founders Felix A. Bachmann and Kevin Merz, which includes acclaimed projects such as ALGO (2015–2020) and MONA (2018–2020), long-form initiatives that brought immersive therapeutic artworks to schools, hospitals, and elder-care institutions across Switzerland, the United States, South America, and beyond.
Bachmann and Merz also played key roles in Gil’s early AI artwork Abuelo Pepo’s Losing Hand Band (2018), an interactive sound sculpture developed through Gil’s experimental art and technology incubator, Ruse Laboratories.
Gil’s pioneering 2015 exhibition The Algorithm Auction at the Smithsonian Cooper Hewitt Design Museum first revealed to mainstream audiences the hidden digital forces shaping their lives—through the lens of fine art and the marketplace.
Today, the Mimento Project seeks a similar depth of human–machine reflection, offering safe harbor to the hopeful remnants of our collective digital past and transforming them into enduring literature.
Gil’s manifesto Extraordinary Blue, which laid the conceptual foundation for Mimento, can be read here →Extraordinary Blue