Experience becomes language
Research and work process
As advancements in artificial intelligence and deep machine learning accelerate, we find ourselves adapting to a new reality—a world where the pace of change challenges our ability to respond, sparking both excitement and apprehension.
We take intelligence as the ability to understand, adapt, and solve problems in complex situations, guided by flexible thinking, creativity, and emotional awareness. Our work focuses on creating, not just content, but meaningful connections, transforming both ourselves and the world around us. In this accelerated technological landscape, where complex creative processes are condensed from hours into seconds, a paradigm shift is unfolding, influencing how we perceive and engage with art and storytelling.
Where is this process leading us? The answer lies in creating new spaces, fostering person-to-person relationships, cultivating open environments, and forming novel associations of ideas. Our purpose is to pioneer interdisciplinary, collaborative spaces—creative laboratories where storytelling, relationships, and associative environments merge. By engaging with the latest AI tools and generative models, we aim to understand, refine, and advance these technologies, envisioning their future directions.
Our research prioritizes storytelling and in-person collaboration, focusing on the narratives, origins, and impacts of our work, all while enhancing the production value. Through this approach, we aim to uncover new artistic languages, crafting visual and interdisciplinary narratives.
The Generative Center serves as a hands-on research environment, where we utilize AI generative tools but also redefine creative processes, forging a new path in artistic and technological collaboration.