AI WEEK 2025

Introduction
After the initial global impact of Artificial Intelligence, we are now called to engage with it on a deeper level of awareness. This technology is becoming an integral part of our lives and will, in all likelihood, play a decisive role in the evolution of humankind. We perceive it as a true anthropological revolution. In this context, creativity and emotional awareness become fundamental tools for facing the challenges of the present. Through the sharing of information, experiences from recent years, and visions for the future, Experience & Vision goes beyond mere content creation or storytelling. It aims to explore in depth the processes that transform ourselves and the world around us.

Program in detail

Opening
Collective Prompting: “A Song of the Moment”
A creative exercise to immediately enter the generative atmosphere of the seminar and experience AI as an expressive tool.

1. Who We Are
Presentation of the Generative Center: mission and approach.
Why we decided to engage full-time with AI — creative opportunities, transformations in languages, and the necessity of radical exploration.
Our creative flow: how we’ve structured an original process that integrates experimentation and production, focusing on audiovisuals while remaining open to other fields (design, communication, music).
The context in which we operate: connections with institutions, professional and cultural realities.

2. Introduction to Generative AI
A brief history of the technology: from early neural networks to current multimodal models.
How it works: training models, datasets, transformers, image, text, sound, and video generation.
Current landscape: main available models and their differences (open source, closed source, open weights).
Creative possibilities: screenwriting, animation, editing, sound design, rapid prototyping.

3. The Good, the Bad and the Ugly
Overview of the latest AI Week: trends, new technologies, and critical reflections.
The development of generative AI in the audiovisual field: an ongoing technological and anthropological revolution.
Our direct experience — concrete projects as case studies:

• Openings (RSI/CISA Workshop): AI as a space for learning and experimentation.
• The Wolf: funded but not distributed — the difficulty of institutions positioning themselves in relation to AI.
• Escape from Kabul: the technical complexity of maintaining a coherent style; animation introduced at a late stage, not initially planned.
• Advertising and clips for the City of Lugano: opportunities and limitations in the commercial world.
• AI in other artistic works and films
• POV of international authors – clips – Advantages, contradictions, and risks: when AI accelerates processes and when it complicates them.

4. The Future / Visions
The future of creative workflows: from writing to AI-integrated audiovisual production.
Open source, open weights, and computational power: democratization and accessibility.
Ongoing projects: APERTUS and ALPS. i-e- MIMENTO – introduction to Small Language Models.
Exploration of 3D worlds and immersive realities.
Film industries in transformation: Netflix and major studios beginning to accept AI animations, opening new production perspectives.

Guest Contributions & Q&A Session
The session includes contributions from three guests offering practical and interdisciplinary perspectives.
Each speaker will hold a 10-minute presentation, followed by a Q&A session:

• Markus Schnabel — Open-source AI workflows in mobility product design
• Manuela Bernasconi — Body prompting and the relationship between body, gesture, and generation
• Gionata Zanetta — Creative processes and music production with AI

5. Ecology and Legal Aspects
Environmental impact: energy consumption, model sustainability, possible alternatives.
Legal and ethical issues: copyright, authorship, transparency, and responsibility.
The sharing dilemma: datasets, models, licenses, and usage limitations.

6. Exchange with the Audience
Open Q&A session. A space for discussion, sharing experiences, questions, and reflections from participants.

Closing
Collective Prompting: “A Song of the Moment”
A final experiment to conclude together — transforming the entire experience into a shared creative act.

GC
In an ever-accelerating technological landscape, where complex creative processes are compressed from days into seconds, a paradigm shift is emerging that redefines our relationship with art and storytelling.
To face this transformation, our goal is to create interdisciplinary and collaborative spaces — true creative laboratories where narrative, relationships, and associative environments intertwine.

The event will take place at the Generative Center, Besso 42a, 6900 Lugano, on Friday, December 5 at 18:30. 

Mimento explores how everyday digital traces, messages, posts, or reflections. can be reassembled into coherent personal narratives. Each person’s online presence holds a distinct rhythm, tone, and emotional structure; Mimento functions as a writing instrument designed to help recover and reinterpret these elements into meaningful literary forms.